Graduated in a MBA in Sport management at Real Madrid Graduate School, addicted to Sports, particularly Football, Handball and Basketball, working in this industry is my passion and my speciality. As a Sports Marketing Specialist, I am accustomed to create, develop and lead innovative sports projects successfully and always ready for new sports marketing challenges.
• Coordinating and further developing all UEFA Academy communication activities: UEFAacademy.com, LinkedIn account, videos, catalogue, programme brochures, activity reports, presentations, etc.;
• Coordinating the production of all UEFA Academy branded elements: templates, certificates, gifts, roll-ups, etc.;
• Coordinating the development of the UEFA Academy Online and its content, including working with external agencies to produce short videos presenting managerial tools in a dynamic way;
• Managing the main UEFA Academy email account and the UEFA Academy library (orders and loans);
• Creating and updating UEFA Academy presentations for newcomers, university visits, sales, etc.;
• Coordinating the whole unit’s contractual and financial processes, including invoicing and payments and monitoring the payment of course fees;
• Managing the delivery and evolution of the following programmes:
• UEFA SLO Education Programme (about ten seminars a year), in coordination with SD Europe;
• UEFA Strategic Communications compact course (one edition a year), in coordination with the UEFA Communications Division and the appointed programme director;
• Coordinating the UEFA Academy Alumni Association;
• Organising visits to UEFA HQ for partner universities;
• Supporting the Head of the UEFA Academy and other members of the team
• Broadcasting: Creation of “LaLiga Cine” and improving the value of the TV right for Canal+
• Marketing : Creation of “ LaLiga Fan Day” and “Seminario LaLiga”
• Sponsorship: New partnership with MTN Ivory Coast (500k/year)
• Digital: Creation of “Hablemos LaLiga”, the Dark mode version, Project “Unboxing” and LaLiga action Xbox
• Social Networks: 70% Increase in Western African followers, creation of the french Twitter account
• Education: MoU Between LaLiga Business School and Galileo Group for Sport marketing classes
• Media: 7 Press Conferences and 2 Conventions about Sports Marketing
This visionary programme is tailor-made for MAs to better communicate with major stakeholders, build new partnerships, create more revenue opportunities for financial stability and become self-sufficient. This course covers all aspects of Digital Marketing with a clear focus on the challenges faced by a Member Association in better serving football fans in their territories.
The UEFA CFM is the must-have foundation programme for anyone working in a football organisation who wants to gain a comprehensive understanding of how the game is managed.
Certification in Sport Marketing and Sponsorship
Certification about LaLiga operating and its international department
The UEFA CFM is delivered in collaboration with the Swiss Graduate School of Public Administration (IDHEAP), at the University of Lausanne in Switzerland. Based in Lausanne, which is home to more than 40 international sports organisations, IDHEAP has a long history of delivering high-quality programmes, having established the first course in sports management in Switzerland.
The school is a partnership between the Universidad Europea de Madrid (European University of Madrid) and Real Madrid F.C.
Thesis : “ Creation of a business model to fight against the debt of professional sport clubs “
J’ai le plaisir de collaborer avec Kevin dans le cadre du lancement d’un programme commun LaLiga Business School et Groupe ISM. Kevin est proactif, très efficace et toujours très positif. Il connait parfaitement le milieu du sport et sait transmettre sa passion. J’espère avoir l’occasion de travailler de nouveau avec toi Kevin, en Afrique ou ailleurs.
I have been working with Kevin at Laliga, he was in Senegal and I was in Madrid developing projects together. Something curious happened: when I worked with him from Madrid I felt in Senegal, and when I visited him in Senegal I felt like at home….and that happened because Kevin is an amazing professional and better person. You will be lucky if you trust him for a job.
It’s with pleasure that I write this recommendation for Kevin. It’s been 2 years since I am working with Kevin. He is a self mademan and very passionate on his work. Kevin shows us determination and values for his work.
I have had the privilege to have Kevin as my colleague at LaLiga. Working with him is a real pleasure! He is very creative, enthusiastic, relentless and a great professional overall. Football is his passion but manages all the business aspects without any problems. He is always wanting to learn more, wanting to improve himself professionally and I admire this type of attitude. I certainly think he would be an asset for any organisation he wishes to add value to.
Kevin fait toujours preuve de dynamisme et de créativité dans chaque projet. C’est un plaisir de travailler avec un partenaire comme lui.
The first thing that comes up to my mind when I think about Kevin is creativity. He comes up with different ideas and solutions to different types of problems. For example, crazy and creative ideas for a marketing strategy of a product or service, or different tools and proposals to improve the VIP experience at Real Madrid. He also has a friendly personality and he had the courage to accept this internship without dominating the language he was required to work in (spanish), demonstrating he challenges himself and continuously seeks new opportunities to learn.
I can help your Sports company to establish a strategy, create new business, develop sponsoring opportunities and achieve your goals.
Brand Awareness, Fan Engagement or just increase your fan base? I can help you to improve your sports brand .
Think Globally, Act Locally. Having a brand known worldwide is a must have today but it’s important to have a good international strategy. I can be a really added value on this point for your Sports company.
