Kevin Yalale Resume

Kevin Yalale-Matufueni

Sports Marketing Specialist

FROM Belgium

SKILLS Out-of-the-box Thinker, Creative and Polyglot

EXPERIENCE UEFA, LaLiga, Adidas, Real Madrid F.C.

OPEN

RESUME

Graduated in a MBA in Sport management at Real Madrid Graduate School, addicted to Sports, particularly Football, Handball and Basketball, working in this industry is my passion and my speciality.
As a Sports Marketing Specialist, I am accustomed to create, develop and lead innovative sports projects successfully and always ready for new sports marketing challenges.

EXPERIENCE

2021

Local Venue Support

UEFA
Office Organization

• Assist the Local Assistant in the set-up of meetings or press conference rooms, distribute material

• Organize food and drinks for the office if asked to do so

• Pump the mini balls which are given out as gifts after the match in the Champions Club (UCL only)

• Make sure that the VSSM/VOBM knows where you are in case of change of schedule or delay

• Prepare the press kits (and liaise with the Local Assistant and/or Media Officer (MO))

• Distribute the line-ups according to the briefing received by the MO

• Put seat stickers on partner seats and remove them after the match according to seating plan received by VSSM

• Remove accreditation posters after the match

• Help with any other tasks required in the office and around the stadium

Sole & Exclusive

• Assist VSSM/VOBM for sponsor S&E’s

2017 – 2020

International Business Development

LaLiga

• Broadcasting: Creation of “LaLiga Cine” and improving the value of the TV right for Canal+

• Marketing : Creation of “ LaLiga Fan Day” and “Seminario LaLiga”

• Sponsorship: New partnership with MTN Ivory Coast (500k/year)

• Digital: Creation of “Hablemos LaLiga”, the Dark mode version, Project “Unboxing” and LaLiga action Xbox

• Social Networks: 70% Increase in Western African followers, creation of the french Twitter account

• Education: MoU Between LaLiga Business School and Galileo Group for Sport marketing classes

• Media: 7 Press Conferences and 2 Conventions about Sports Marketing

2016

Project Manager and Sports Lifestyle Manager

Quintessentially Lifestyle Benelux

2015

Intern – Product Manager Assistant Training

Adidas Group

2014 – 2015

Intern – Corporate Hospitality VIP Area

Real Madrid F.C.

CERTIFICATE

2020

UEFA Certificate in Football Management (UEFA CFM)

UEFA

The UEFA CFM is the must-have foundation programme for anyone working in a football organisation who wants to gain a comprehensive understanding of how the game is managed.

2019

Sports Marketing and Sponsorship

Barça Innovation Hub

Certification in Sport Marketing and Sponsorship

2017

LaLiga Global Network

LaLiga

Certification about LaLiga operating and its international department

EDUCATION

2019 – 2020

Certificate of Advanced Studies (CAS) in Football Management

University of Lausanne (UNIL)

The UEFA CFM is delivered in collaboration with the Swiss Graduate School of Public Administration (IDHEAP), at the University of Lausanne in Switzerland.  Based in Lausanne, which is home to more than 40 international sports organisations, IDHEAP has a long history of delivering high-quality programmes, having established the first course in sports management in Switzerland.

2014 – 2015

MBA in Sports Management

Real Madrid Graduate School

The school is a partnership between the Universidad Europea de Madrid (European University of Madrid) and Real Madrid F.C.

2008 – 2014

Master’s degree in International Business and Management

ICHEC Brussels Management School

Thesis : “ Creation of a business model to fight against the debt of professional sport clubs “

SOFTWARE

Adobe Photoshop

Adobe Indesign

Microsoft Word

Microsoft Excel

Microsoft Powerpoint

Microsoft Outlook

Microsoft Teams

Salesforce

TESTIMONIALS

Andrés Felipe Mora

Amandine Bebi Groupe ISM// Conseiller exécutif auprès de la direction

J’ai le plaisir de collaborer avec Kevin dans le cadre du lancement d’un programme commun LaLiga Business School et Groupe ISM. Kevin est proactif, très efficace et toujours très positif. Il connait parfaitement le milieu du sport et sait transmettre sa passion. J’espère avoir l’occasion de travailler de nouveau avec toi Kevin, en Afrique ou ailleurs.

Andrés Felipe Mora

José Moya Gómez LaLiga // Director of LaLiga Business School

I have been working with Kevin at Laliga, he was in Senegal and I was in Madrid developing projects together. Something curious happened: when I worked with him from Madrid I felt in Senegal, and when I visited him in Senegal I felt like at home….and that happened because Kevin is an amazing professional and better person. You will be lucky if you trust him for a job.

Andrés Felipe Mora

Khadidia Djigo CanalOlympia & Vivendi Sports // Représentante de Vivendi Africa au Sénégal

It’s with pleasure that I write this recommendation for Kevin. It’s been 2 years since I am working with Kevin. He is a self mademan and very passionate on his work. Kevin shows us determination and values for his work.

Andrés Felipe Mora

Andrea Oriol Valls LaLiga // International Business Developer BENELUX

I have had the privilege to have Kevin as my colleague at LaLiga. Working with him is a real pleasure! He is very creative, enthusiastic, relentless and a great professional overall. Football is his passion but manages all the business aspects without any problems. He is always wanting to learn more, wanting to improve himself professionally and I admire this type of attitude. I certainly think he would be an asset for any organisation he wishes to add value to.

Andrés Felipe Mora

Diary Amadou Canal+ // Responsable Marketing Fidélisation et Partenariat

Kevin fait toujours preuve de dynamisme et de créativité dans chaque projet. C’est un plaisir de travailler avec un partenaire comme lui.

Andrés Felipe Mora

Andrés Felipe Mora World Football Summit ⚽ Football Industry and Sports Management // Executive Associate

The first thing that comes up to my mind when I think about Kevin is creativity. He comes up with different ideas and solutions to different types of problems. For example, crazy and creative ideas for a marketing strategy of a product or service, or different tools and proposals to improve the VIP experience at Real Madrid. He also has a friendly personality and he had the courage to accept this internship without dominating the language he was required to work in (spanish), demonstrating he challenges himself and continuously seeks new opportunities to learn.

SERVICES

Sports Business

I can help your Sports company to establish a strategy, create new business, develop sponsoring opportunities and achieve your goals.

Sports Marketing

Brand Awareness, Fan Engagement or just increase your fan base? I can help you to improve your sports brand .

International Business Development

Think Globally, Act Locally. Having a brand known worldwide is a must have today but it’s important to have a good international strategy. I can be a really added value on this point for your Sports company.

PORTFOLIO

Club Brugge vs Manchester City – Support for the Champions Club – 19/10/21

Club Brugge vs Manchester City – Support for the Champions Club – 19/10/21

Interview Forbes France : 4 Idées Pour Générer Plus De Revenus

Interview Forbes France : 4 Idées Pour Générer Plus De Revenus

New Sports Creative Ideas

New Sports Creative Ideas

Conference about the Sports issues and challenges in Senegal for 2022

Conference about the Sports issues and challenges in Senegal for 2022

LaLiga Cine : El Clásico

LaLiga Cine : El Clásico

Seminario LaLiga in Ivory Coast

Seminario LaLiga in Ivory Coast

Interview TFM ( 1st National Channel TV in Senegal)

Interview TFM ( 1st National Channel TV in Senegal)

Interview Forbes France : LaLiga Déploie Sa Business School En Afrique

Interview Forbes France : LaLiga Déploie Sa Business School En Afrique

Sport Marketing Course – MoU Between LaLiga Business School and Group ISM

Sport Marketing Course – MoU Between LaLiga Business School and Group ISM

#HolaLaLigaSantander Unboxing 2019

#HolaLaLigaSantander Unboxing 2019

LaLiga action on Xbox controller

LaLiga action on Xbox controller

Dark Mode LaLiga

Dark Mode LaLiga

Hablemos LaLiga

Hablemos LaLiga

LaLiga Fanday (Dakar)

LaLiga Fanday (Dakar)

Africa Now – Seed Project

Africa Now – Seed Project

Press Conference: the role of LaLiga in the global football growth

Press Conference: the role of LaLiga in the global football growth

LaLiga Cine (Dakar) – Atlético de Madrid vs FC Barcelona

LaLiga Cine (Dakar) – Atlético de Madrid vs FC Barcelona

Tiempo de Latir #LaLigaSantanderisback

Tiempo de Latir #LaLigaSantanderisback

El Clásico between peñas (fan clubs) of Real Madrid and FC Barcelone in Dakar, Senegal

El Clásico between peñas (fan clubs) of Real Madrid and FC Barcelone in Dakar, Senegal

Interview Ecofoot

Interview Ecofoot

Elevator Speech for LaLiga

Elevator Speech for LaLiga

Video CV For Nike Belgium

Video CV For Nike Belgium

Kevin Yalale-Matufueni

CONTACT

Please feel free to contact me about anything.

LET’S SOCIALIZE

DROP ME A LINE!

Kevin Yalale-Matufueni

[email protected]

– Belgium

Kevin Yalale-Matufueni

 

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