LaLiga Santander 19/20 Season Launch – Digital Campaign
The digital campaign orchestrated for the launch of the 2019/2020 LaLiga Santander season was a strategic and engaging initiative. The focus of the campaign was to create buzz and anticipation by sending the brand-new official Puma ball to influential personalities around the world, encouraging them to share their unboxing experiences on their social networks using the hashtag #HolaLaLigaSantander.
- The campaign strategically targeted influencers with a significant global following, ensuring widespread visibility for the LaLiga Santander season launch.
- Influencers were sent the official Puma ball, creating an exciting unboxing experience that generated authentic and positive reactions.
- The designated hashtag #HolaLaLigaSantander served as a unifying element, allowing for easy tracking and aggregation of user-generated content across various social media platforms.
Senegalese Influencer Highlight – “Abba No Stress”:
As part of this campaign, a specially curated version was designed with Senegalese influencer “Abba No Stress.” The collaboration aimed to leverage his influence to amplify the campaign’s impact within the Senegalese and broader African audience.
- The campaign achieved heightened engagement levels through the use of influencers, generating excitement and conversations surrounding the LaLiga Santander season launch.
- The hashtag #HolaLaLigaSantander trended globally, indicating the campaign’s success in creating a unified and trending online presence.
Senegalese Market Penetration:
- The collaboration with “Abba No Stress” facilitated increased visibility and engagement within the Senegalese market, contributing to a broader and more diverse audience reach.
This digital campaign effectively utilized influencer marketing, unboxing experiences, and a strategic hashtag to generate widespread excitement and engagement for the launch of the LaLiga Santander 2019/2020 season. The collaboration with influencers like “Abba No Stress” added a personalized touch, enhancing the campaign’s impact within specific regional markets.