10th August 2019 - LaLiga

LaLiga Santander 19/20 Season Launch – Digital Campaign

The digital campaign orchestrated for the launch of the 2019/2020 LaLiga Santander season was a strategic and engaging initiative. The focus of the campaign was to create buzz and anticipation by sending the brand-new official Puma ball to influential personalities around the world, encouraging them to share their unboxing experiences on their social networks using the hashtag #HolaLaLigaSantander.

Campaign Overview:

  1. Global Reach:

    • The campaign strategically targeted influencers with a significant global following, ensuring widespread visibility for the LaLiga Santander season launch.
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  2. Unboxing Experience:

    • Influencers were sent the official Puma ball, creating an exciting unboxing experience that generated authentic and positive reactions.
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  3. Hashtag Utilization:

    • The designated hashtag #HolaLaLigaSantander served as a unifying element, allowing for easy tracking and aggregation of user-generated content across various social media platforms.
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Senegalese Influencer Highlight – “Abba No Stress”:

As part of this campaign, a specially curated version was designed with Senegalese influencer “Abba No Stress.” The collaboration aimed to leverage his influence to amplify the campaign’s impact within the Senegalese and broader African audience.

Key Outcomes:

  1. Increased Engagement:

    • The campaign achieved heightened engagement levels through the use of influencers, generating excitement and conversations surrounding the LaLiga Santander season launch.
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  2. Global Trending:

    • The hashtag #HolaLaLigaSantander trended globally, indicating the campaign’s success in creating a unified and trending online presence.
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  3. Senegalese Market Penetration:

    • The collaboration with “Abba No Stress” facilitated increased visibility and engagement within the Senegalese market, contributing to a broader and more diverse audience reach.
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This digital campaign effectively utilized influencer marketing, unboxing experiences, and a strategic hashtag to generate widespread excitement and engagement for the launch of the LaLiga Santander 2019/2020 season. The collaboration with influencers like “Abba No Stress” added a personalized touch, enhancing the campaign’s impact within specific regional markets.

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2 Comments

August 10, 2019

John Doe

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August 10, 2019

James Rodri

An has alterum nominavi. Nam at elitr veritus voluptaria. Cu eum regione tacimates vituperatoribus, ut mutat delenit est.

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